Our Principles

Belief
Basic hygiene is not a privilege

Vision
That one day everyone living in the UK will have access to essential hygiene products

Mission
Bring communities, businesses and thought leaders together to tackle hygiene poverty by giving access to products and being a voice for change
Values
We challenge injustice: It’s not right that anyone should experience hygiene poverty. We take action by raising awareness to drive meaningful change.
We foster wellbeing: Everyone deserves to be able to care for themselves and their families. We know access to hygiene products is key to anyone's health and wellbeing.
We are compassionate: We stand alongside those in crisis. Our purpose is to ensure no one is held back from participating in society because of hygiene poverty.
We are community: We believe in building stronger, resilient communities by working together to shape a more just society.