Why I, Daniel Blake?



It was the catalyst that led our founder, Lizzy Hall, to start The Hygiene Bank. Ken Loach’s award-winning film, “I, Daniel Blake”, exposes the hidden but very real crisis of hygiene poverty. The poignant drama follows a man whose life is torn apart by a broken welfare system. The film hits a nerve with a short scene in which a struggling single mother is caught stealing basic products to keep herself clean. It forces one to consider that hygiene products aren't basics for everyone; for millions these 'essentials' are unaffordable luxuries.

The film won critical acclaim, receiving the Palme d'Or at the 2016 Cannes Film Festival, the Prix du public at the 2016 Locarno International Film Festival, and the 2017 BAFTA Award for Outstanding British Film.

In 2018, it also caught the attention of a mother of two, Lizzy Hall, who was so moved by the injustice of hygiene poverty that she founded The Hygiene Bank.

Two years later, this charity has contributed over 300,000 kilos of personal and household hygiene product to those in need and is shining a light on why hygiene poverty matters with National Hygiene Week.

We can't recommend enough downloading this powerful film and watching it with your friends, family, co-workers or classmates to start a discussion about hygiene poverty.

We are delighted that in recognition of its significance, all companies that contributed to the making and licensing of this film have come together to allow you to watch it for a discounted rate over National Hygiene Week.

What will it inspire you to do?

WATCH ON SKY - 14th - 20th SEPTEMBER

WATCH ON AMAZON - 14th - 20th SEPTEMBER

WATCH ON APPLE - 14th - 20th SEPTEMBER

7 WAYS IN 7 DAYS